Turn your content into new AI revenue streams

TheCleanroom.ai is the solution layer that turns rights-owned content into searchable, licensable, AI-ready assets for direct content licensing, model licensing, and bespoke AI model development.

TheCleanroom.ai is built for content rights owners, AI platforms, enterprises, licensing partners, and global industries that need protected content, precise signals, and approved pathways to build stronger AI models.

The Cleanroom is a Dutch company with operations in Amsterdam, New York and Los Angeles.

The Cleanroom works with both moving-image and audio content. On the video side: video libraries, archival footage, operational footage, vertical video, CCTV, enterprise media, specialty datasets, and moving-image assets. On the audio side: music catalogues including tracks and stems, podcasts, audiobooks, voice and spoken-word recordings, and sound libraries. The Cleanroom can also work with content created for specific buyer needs.

No. The Cleanroom provides secure hosting, but storage is only one part of the solution. The Cleanroom also enriches content through full-spectrum signaling, makes libraries dynamically searchable, and creates approved licensing and model opportunities.

Full-spectrum signaling is The Cleanroom's proprietary analysis process for identifying what makes a content library unique, valuable, searchable, and licensable. It goes beyond basic tagging by mapping visual, contextual, behavioral, and use-case signals inside the content.

Yes. For partners managing large libraries, fragmented archives, or no centralized content system, The Cleanroom can serve as a secure hosting solution that helps organize content while preparing it for licensing and model opportunities.

The Cleanroom is built around ownership, control, approvals, and rights-protected licensing pathways. Content is not treated as an open dataset. It is organized, reviewed, accessed, and licensed through approved processes.

No. The Cleanroom is designed to protect the underlying library. Content can support licensing and model opportunities through approved access, controlled review, signal layers, or model-based pathways.

The Cleanroom creates new revenue pathways through direct content licensing, model licensing, approved partner integrations, and bespoke AI model development.

Licensing partners get cleaner access to rights-controlled content, metadata signals, datasets, training inputs, and model-ready intelligence without having to sift through massive, unstructured libraries.

Yes. The Cleanroom can structure partner libraries into custom models for content owners, AI companies, and enterprise partners when the rights, content category, use case, and commercial opportunity align.

No. The Cleanroom does not guarantee revenue. The Cleanroom prepares, structures, signals, and positions content for approved licensing and model opportunities designed to maximize revenue potential.

The process begins with a content review. The Cleanroom evaluates the library, rights position, format, scale, metadata, category, and potential licensing or model-development pathways.

For the initial evaluation, only a representative selection of the content and the currently available metadata is required.

The sample does not need to be stripped of audio, blurred, or fully reformatted in advance. Once there is confirmed AI company interest, the final delivery requirements, rights exclusions, technical specifications, and any additional processing costs can be agreed before licensing.

No. Music does not need to be removed from initial evaluation samples. Samples can be provided in their current form, together with the available metadata, so the AI company can assess the footage and determine its exact technical and rights requirements.

For any final license, music rights that are not controlled by the content owner are excluded from the rights granted to the AI company.

Yes. The footage can still be valuable for visual AI training. For example, an AI company may use the footage to understand movement, scene context, gestures, sports action, entrances, crowd interaction, or performance environments.

However, the AI company would not receive the right to extract the music, isolate a song, or train a music model on recordings where those music rights are not included.

If picture-only footage is required, the audio can be removed for final delivery. This can either be done by the content owner or included as part of the final processing and pricing.

This does not materially undermine the value of the footage. It simply determines whether the final delivery includes audio or is supplied without it.

Only if the content owner controls those rights and chooses to include them. Any athlete or actor name, image, likeness, voice, or identity rights that are not controlled by the content owner are treated as excluded third-party rights.

The content owner is not expected to grant rights it does not own.

Yes. The footage can still be useful for training models on sports movement, positioning, biomechanics, gestures, facial expressions, scene interaction, gameplay, performance, and other visual information.

However, unless specific likeness rights are expressly included, the AI company would not receive the right to identify, label, reproduce, or commercially exploit a particular athlete's or actor's identity.

No, not unless those rights are expressly granted. The intended use is machine learning and model training within agreed parameters. It is not a license to generate recognizable athletes, actors, digital replicas, synthetic endorsements, branded creative assets, or identity-based outputs.

Permitted uses may include movement and action recognition, pose estimation, object detection, environmental understanding, player positioning, sports analysis, performance analysis, computer vision, and other agreed machine-learning applications.

The exact permitted uses are defined in the final license.

Excluded uses may include facial recognition, athlete or actor re-identification, voice cloning, recognizable likeness generation, synthetic endorsements, digital replicas, or any other identity-based use.

The AI company never receives broader rights than the rights granted by the content owner.

Visible sponsor marks are treated like other third-party intellectual property. The content owner is not required to grant trademark or branding rights it does not own.

An AI company may process the footage as a complete visual scene, including recognizing that a logo or branded object is present. However, it does not receive the right to extract, intentionally reproduce, commercially generate, or separately exploit the sponsor's brand.

Not automatically. Logos do not need to be blurred from evaluation samples or final footage unless the AI company specifically requires that.

If logo blurring or removal is required, it can be addressed as part of the final delivery specifications and priced into the project.

Once the licensed training period ends, the AI company may no longer use the source footage for new training, fine-tuning, ingestion, or other unlicensed use. The original source content must be deleted or destroyed in accordance with the agreement.

The trained model or outputs created during the valid license period may continue to be used only if the AI company agreement expressly allows this.

Yes. The downstream AI company license survives independently for its agreed term. For example, if an AI company enters into a three-year license, that license remains valid for the full three years, even if The Cleanroom's separate representation relationship with the content owner ends earlier.

If an AI company materially breaches the agreement, remedies are handled under the AI company contract. These may include termination, deletion of source content, technical remediation where reasonably possible, damages, or additional licensing compensation.

The content owner is not expected to guarantee that a third party can technically make a trained model fully "unlearn" the material.